Thursday, 12 June 2008

My Apology in Advance (An open letter to those who'd mistake me for a spambot)

Dear Netizen, Tweeps, Plurkers, Bloggers,, Facebookers,...etc etc etc

In the interest of distinguishing me from spambots who'd like you to buy their Canadian drugs or enlarging your.... well they need no further promotion, I might be tweeting things that might sound commercial in content. As much as I work with Avail Corporation, a conference company, my intention is not to sell you anything. If however you feel you'd like to attend the conference that I will be tweeting about, please feel free to let me know and I can have someone contact you.

Having said that, in the Middle of September, we will be holding a conference in Shanghai called "Integrated 2.0 Communications". This conference is about application of Social Media in corporations to enhance internal and external communications. My tweeting is an experiment on this event which will contain the hashtag #i2c is an experiment to provide transparency on the development of the conference program and to provide some background on those who will be speaking at the conference. At a later stage I will try to encourage those who are actually attending the conference to participate in the online discussion leading up the the conference.

In essence the experiment is to use social media as a means of "integrated 2.0 communications" to actually demonstrate the how to integrate social media in the communications strategy for this conference.

I call this an experiment because I do not know if it will work. I do not know if people will follow the hashtag or hashtag their own tweets. In fact I do not even know if my own marketing and conference production staff will adjust their behavior to include tweeting into their work schedule.

Thank you for your understanding and please accept my apology in advance.

Yours sincerely

Dedric Lam

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